Join Diana Sole Walko for SCORE’s Business for Breakfast:
• Friday, May 22
• 7:30 am – 8:30 am
• Gauley Room of the Charleston Marriott
Our CEO, Diana Sole Walko, will dispense insider-information on ways to make your target audience sit up and take notice. She’ll discuss how to make effective use of video to tell the story of your business, service, product or non-profit. On the Web, on your phone, on the big screen at sporting events—video is omnipresent. Find out how to put this fascinating, engaging medium to work for you.
No admission fee but businesses are encouraged to purchase breakfast. Pre-registration is appreciated. Email score256@wvscore.org.
SCORE’s Business for Breakfast is sponsored by The State Journal, SCORE and the SBA; event is handicap accessible.
Thursday, May 14, 2009
Thursday, April 23, 2009
The Missing Link: Video email has arrived
No click-throughs, no attachments, and no viruses or bugs to worry about. According to a recent article in the Wall Street Journal, “Video is coming to email.” That’s right: certified virus-free video embedded within the body of an email has arrived. The recipient just opens the email and the video is there—ready to play.
Standard click-through-to-view video is already wildly successful (you get an email and you click on a link to go to another site to view the video). According to comScore, an Internet marketing research company, 14.8 billion online videos were viewed by US Internet users in January of 09 alone. Imagine how those numbers will skyrocket with embedded video email!
Video email is good news for marketing and media firms with a story to tell and nothing tells a tale quite like video. Industry experts project that adding video to email marketing can boost interaction by as much as 200% to 300%. And since the recipient is assured that the message is certified virus-free, your video email can slam past the spam filters and get to everybody on your list with fewer delete-without-opening reactions.
Additionally, online video ad spending is expected to increase 45% this year and continue climbing well into 2012. Everybody seems to be watching, searching for and creating online video. How many times have you received an email from a friend or co-worker with a message bar that reads, “check out this video”? And you do. Now you can add the irresistible draw of an embedded video to your email marketing efforts. Think how a great 2- to 3-minute video will jazz up your next email newsletter or assist in your company-wide training or sales messages…
What? You don’t have a video message to email (or even show) to your target audience? We know somebody who can help. Us. Let’s get together to talk about your next online commercial or corporate video and how we can put your story in front of LOTS more viewers.
Contact Diana Sole Walko at dsole@motionmasters.com or call 304-345-8800.
Standard click-through-to-view video is already wildly successful (you get an email and you click on a link to go to another site to view the video). According to comScore, an Internet marketing research company, 14.8 billion online videos were viewed by US Internet users in January of 09 alone. Imagine how those numbers will skyrocket with embedded video email!
Video email is good news for marketing and media firms with a story to tell and nothing tells a tale quite like video. Industry experts project that adding video to email marketing can boost interaction by as much as 200% to 300%. And since the recipient is assured that the message is certified virus-free, your video email can slam past the spam filters and get to everybody on your list with fewer delete-without-opening reactions.
Additionally, online video ad spending is expected to increase 45% this year and continue climbing well into 2012. Everybody seems to be watching, searching for and creating online video. How many times have you received an email from a friend or co-worker with a message bar that reads, “check out this video”? And you do. Now you can add the irresistible draw of an embedded video to your email marketing efforts. Think how a great 2- to 3-minute video will jazz up your next email newsletter or assist in your company-wide training or sales messages…
What? You don’t have a video message to email (or even show) to your target audience? We know somebody who can help. Us. Let’s get together to talk about your next online commercial or corporate video and how we can put your story in front of LOTS more viewers.
Contact Diana Sole Walko at dsole@motionmasters.com or call 304-345-8800.
Friday, March 27, 2009
Student ends internship at MotionMasters
My internship at MotionMasters has opened my eyes to all that goes on at this fun and fast-paced company. It’s been a very intense three months. After all, I’m not your typical college student working an internship and taking a couple of classes at the same time. I’m married with three children, ages seven, five, and three. I work a full-time job (usually between forty-five and fifty hours a week) as a manager in the heavy equipment industry, and I take a class two days a week. Sleep has taken a backseat to everything else these past few months.
My advice to college students looking to do an internship in the near future; first and foremost, research the companies that are in the industry you are interested in working in and choose a firm like MotionMasters that’s been around for many years and works in so many different mediums. You also want to intern with a company that is going to take the time to show you everything and explain why and how things are done like MotionMasters did for me.
I believe that the folks at MotionMasters were as concerned about me having an exceptional internship experience as I was. Second, once you start your internship, try to work in as many different areas of the organization as possible.
Your internship is an important part of your college education. This is where you can actually start putting into practice the things you’ve been learning the past few years and maybe finally realize which area of the industry you are really have a deep desire to work in. Third, don’t be afraid to ask questions. You are there to learn. At MotionMasters I have been surrounded by a team of knowledgeable, experienced professionals that love what they do and are eager to share their knowledge and experiences.
MotionMasters is a team of creative storytellers using a variety of media to tell their clients’ stories. I’ve learned a lot while here…more than I could have ever expected. These past few months have been very informative, educational, and fun. Thank you to everyone at MotionMasters for making my time here such a valuable experience for me.
Sincerely,
Chris Klingler
My advice to college students looking to do an internship in the near future; first and foremost, research the companies that are in the industry you are interested in working in and choose a firm like MotionMasters that’s been around for many years and works in so many different mediums. You also want to intern with a company that is going to take the time to show you everything and explain why and how things are done like MotionMasters did for me.
I believe that the folks at MotionMasters were as concerned about me having an exceptional internship experience as I was. Second, once you start your internship, try to work in as many different areas of the organization as possible.
Your internship is an important part of your college education. This is where you can actually start putting into practice the things you’ve been learning the past few years and maybe finally realize which area of the industry you are really have a deep desire to work in. Third, don’t be afraid to ask questions. You are there to learn. At MotionMasters I have been surrounded by a team of knowledgeable, experienced professionals that love what they do and are eager to share their knowledge and experiences.
MotionMasters is a team of creative storytellers using a variety of media to tell their clients’ stories. I’ve learned a lot while here…more than I could have ever expected. These past few months have been very informative, educational, and fun. Thank you to everyone at MotionMasters for making my time here such a valuable experience for me.
Sincerely,
Chris Klingler
Friday, March 20, 2009
MotionMasters Intern learns production
West Virginia State University senior Chris Klingler is just about to wrap up a semester-long internship at MotionMasters. We asked him to describe his time with us. (Here Chris, on the left, is working with Editor Doug Morris.)
"On Monday, January 12, 2009, I began an internship with MotionMasters. I expected that I would be involved in several months of shooting and editing video. What I am getting from this internship is so much more.
The MotionMasters team meets each Monday morning in the conference room, led by owner Diana Sole Walko, to go over current work in progress as well as what’s coming up on the schedule. Some Mondays the group discusses one of the two books they are currently reading, “One Year to an Organized Work Life” and “Caffeine for the Creative Mind: 250 Exercises to Wake up Your Brain.” Other Mondays we view and discuss commercials and video clips currently airing, interesting printed materials team members have come across, or anything else that may stimulate creativity.
After the Monday morning meeting, and throughout the rest of the week, things are busy at MotionMasters. Over and above the video shoots and editing that I’d expected, there was much more happening at MotionMasters.
So what did I do and learn while here?
· I worked a couple of video shoots, loading and unloading the equipment for the shoot as well. One was at a local area hospital and the other shoot was at a coalmine prep plant.
· I spent several days with Doug and Wes in the editing room, watching, listening, and asking lots of questions (these guys are extremely talented!!!).
· MotionMasters truly believes in keeping up with technology, and while here I was expected to do the same. Like the others here, I was charged with going online and doing self-training on anything from Dreamweaver web design software, to Macromedia Flash training, to cascading style sheets (CSS).
· I spent a lot of time working with Brian as he worked on maintaining the many websites he keeps up for various companies in the area, as well as the MotionMasters website, which they are currently redoing. Brian also put together brochures and PowerPoint presentations on safety or training to go along with several of the videos they’d done for clients.
· On a few occasions I went to Admix Broadcast Service to get voice recordings done for a piece.
· I spent a couple of days with pk learning about different types of copywriting, again asking lots of questions. She has been in the business for years and has worked in or with every medium.
· I was in numerous meetings with clients, which allowed me to see how MotionMasters takes the initial request and digs deep to find out what the client really wants and how MotionMasters can bring that story to life.
· I did some writing while here, including shot lists and scripts for a couple of different projects.
· Finally, I did some serious eating. Pat Legg, the MotionMasters business manager, doubles as the chef. When clients are scheduled for a meeting at MotionMasters, that usually means Pat’s going to be putting together a meal consisting of things like baked chicken, grilled salmon, mashed potatoes and gravy, green beans, homemade rolls, and peanut butter pie (the best pie around I might add!)."
Friday, February 27, 2009
Exec. Producer of Rev. Sullivan documentary discusses production
As part of Black History Month, MotionMasters CEO Diana Sole Walko introduced the documentary “A Principled Man: Rev. Leon Sullivan” and conducted a Q&A after a showing at the Huntington Museum of Art.
As the film’s executive producer and a friend of the late Rev. Sullivan, she shared highlights from her five trips to Africa working with the Sullivan Foundation and about the man who mentored Martin Luther King, helped free Nelson Mandela and played a significant role in ending apartheid in South Africa.
The film, shown nationally on PBS, served as the catalyst for re-naming Broad Street as Leon Sullivan Way in honor of the Charleston native’s outstanding contributions to human rights and equal opportunity.
To order your copy of “A Principled Man: Rev. Leon Sullivan,” visit www.revleonsullivan.org
View the WOWK-TV 13 interview with Diana Sole Walko from Feb. 24:
As the film’s executive producer and a friend of the late Rev. Sullivan, she shared highlights from her five trips to Africa working with the Sullivan Foundation and about the man who mentored Martin Luther King, helped free Nelson Mandela and played a significant role in ending apartheid in South Africa.
The film, shown nationally on PBS, served as the catalyst for re-naming Broad Street as Leon Sullivan Way in honor of the Charleston native’s outstanding contributions to human rights and equal opportunity.
To order your copy of “A Principled Man: Rev. Leon Sullivan,” visit www.revleonsullivan.org
View the WOWK-TV 13 interview with Diana Sole Walko from Feb. 24:
Wednesday, February 25, 2009
RCBI gets new graphic look from MotionMasters
Just as The Robert C. Byrd Institute is dedicated to advanced manufacturing processes, MotionMasters is dedicated to finding new and innovative communication methods for its clients. For example, MotionMasters designed this tabletop display of printed stretch fabric that slips on and off a lightweight metal frame for RCBI. It allows for a big presentation with little effort and minimum upkeep.
The other items on display at February’s Marshall University Day at the West Virginia Capitol are also by MotionMasters, including large posters and print collateral, such as Capacity magazine, a 2009 calendar and quarterly newsletters. What a privilege to have our work on display beneath the watchful (and approving) eye of U.S. Senator Robert C. Byrd.
The other items on display at February’s Marshall University Day at the West Virginia Capitol are also by MotionMasters, including large posters and print collateral, such as Capacity magazine, a 2009 calendar and quarterly newsletters. What a privilege to have our work on display beneath the watchful (and approving) eye of U.S. Senator Robert C. Byrd.
Friday, February 13, 2009
See the Film. Meet the Film-Makers: “A Principled Man: Rev. Leon Sullivan” Tuesday Feb. 24 at the HMOA
“Stand on your feet, black boy—stand up,” screamed the enraged soda-fountain owner. It was around 1930 and the eight-year-old Leon H. Sullivan was told that he had no right—as an African American—to sit down and order a Coke at a neighborhood shop in his hometown of Charleston, W.Va. It was a pivotal point in the life of a man who would go on to mentor Martin Luther King, help free Nelson Mandela and play a significant role in ending apartheid in South Africa. It was the beginning of Rev. Leon Sullivan’s life-long mission to fight discrimination—a life that included creating the Opportunities Industrialization Center (OIC), job training programs that have trained about 1.5 million people in 142 centers worldwide.
As part of Black History Month, the Huntington Museum of Art (HMOA) will show “A Principled Man: Rev. Leon Sullivan,” the documentary that aired nationally on PBS and that was produced by MotionMasters. Our CEO, Diana Sole Walko, served as executive producer for the film and became a close friend of the film’s subject. Her five trips to Africa to work with Rev. Sullivan and his foundation will provide keen insight into the man, his work, and his journey in developing the Global Sullivan Principles—a code of conduct for human rights and equal opportunity.
Join her for an introduction to the film and a Q&A after the showing on Tuesday, Feb. 24, 2009, beginning at 7 pm at the Huntington Museum of Art in Huntington, W.Va.
“Help us to work to make, not only our companies, but our nation and our world, better for all God’s people.” – Rev. Leon Sullivan, 1922-2001.
Learn more about the life of this remarkable man at the Rev. Leon Sullivan Web site
Read the story of the rise of a poor Baptist preacher from Charleston, W. Va. to the first African-American member of General Motors’ board of directors in
Moving Mountains: The Principles and Purposes of Leon Sullivan
--Available at Amazon.com
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